Google Analytics 4 for eCommerce
Master Google's latest data platform to grow your online revenue.
Master Google's latest data platform to grow your online revenue.
Universal Analytics will sunset in July 2023. The time to act is now.
Analyse the metrics that really matter to your business - automatically!
What they said about my previous course, GA for eCommerce
3.1 - Why accurate setup is important in GA4
3.2 - Why you need to setup GA4 now (not later)
3.3 - GA4's eCommerce integration explained
3.4 - Integrating Google Tag Manager on Shopify
3.5 - Client side vs Server side tagging
3.6 - Evaluating Shopify's native integration
3.7 - Evaluating third party integration options
3.8 - Verifying your GA4 setup
4.1 - Excluding referral traffic
4.2 - Excluding internal traffic
4.3 - Enable Google signals
4.4 - Cross-domain tracking
4.5 - Expand data retention
4.6 - Review GA4's attribution models
4.7 - Connect Google products
5.1 - Overview of GA4 Reports
5.2 - Real time reports
5.3 - First user acquisition report
5.4 - Traffic acquisition report
5.4a - Default channel groupings and ensuring accurate traffic
5.4b - Custom channel groupings (NEW LESSON)
5.5 - Engagement & Events
5.6 - Page engagement
5.7 - Monetization in GA4
5.7a - User Purchase Journey Report - NEW LESSON
5.8 - Retention & Customer lifetime value reports
5.9 User demographics
5.10 - Technology
5.4c - Recommended Custom channel groupings (NEW LESSON)
Break
6.1 - What are Explorations?
6.2 - Segments in GA4
6.3 - Setting up an eCommerce key metrics report using a Freeform exploration
6.4 - Setting up an eCommerce funnel with the Funnel exploration
6.5 - Exploring user behaviour with the Path exploration
6.6 - Examining audience insights with the Segment overlap exploration
6.7 - Analysing purchase cycles with the Cohort exploration
6.8 - Discover your most valuable long term growth channels using the User lifetime exploration
eCommerce Consultant & Growth Marketer
Some of the stores I've grown
Take control of your data & analytics and uncover insights that will grow your revenue.
This course is perfect for store owners, marketers, designers or developers looking to understand GA4 for the purposes of growth. I believe data literacy is the responsibility of anyone working in eCommerce simply because we have so much at our disposal and it can impact every area of a business, whether it be marketing, logistics, platform or product. I encourage anyone in eCommerce to join this course - you're guaranteed to uncover some insights and learn an analytics platform that will be hugely relevant for the next decade.
Absolutely not. If you do - great. If you don't, I'll be walking you through how to accurately set up your store on GA4.
Whilst this course is a little less 101 than my original course on Universal Analytics, you do not require a working knowledge of Universal Analytics to learn GA4. That said, Universal Analytics is still going to be relevant until July 2023 and will be referenced in this course.
The majority of the course is platform agnostic and regardless of the platform you're on, GA4 operates relatively the same so long as your integration is accurately setup. I am a Shopify specialist, so the examples I provide will be predominantly centred around Shopify when it comes to integration for GA4. That said, I will direct you to integration options if you're on Magento, WooCommerce or Salesforce.
No. This course is strictly on a single user per account basis. If there is evidence of login sharing via IP detection, we reserve the right to remove you from this course.